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Part of The Edinburgh Collection
Located in the heart of Edinburgh, The Edinburgh Collection offers a selection of the city’s finest hotels and serviced apartments. With over three decades of experience in the Scottish hospitality industry, our group is led by brothers Ricky and Sheetal Kapoor. The Edinburgh Collection is part of Palm Holdings UK, an award-winning, family-owned group of companies. For three generations, Palm Holdings has been a leader in the hospitality and real estate sectors, with numerous ventures across Europe and North America.
Our contemporary apartments boast spacious open-plan living areas, elegantly appointed bedrooms, and inviting dining spaces, ensuring a memorable stay for every guest. Our exclusive roof terrace offers stunning panoramic views of Edinburgh’s majestic skyline—a perfect retreat to unwind and embrace the city’s charm. With a choice of 37 chic apartments accommodating from 2 to 8 guests, including one, two, and three-bedroom options, as well as a palatial 1,500 sq ft penthouse suite, we offer accommodations to suit every preference and occasion.
Positioned within walking distance of Edinburgh’s most iconic landmarks and attractions, our apartments offer unparalleled access to the city’s cultural treasures. Nature enthusiasts will delight in the nearby parks and gardens, perfect for scenic jogs and leisurely strolls, while pet lovers can rejoice in our pet-friendly accommodations.
Tripadvisor’s Travellers’ Choice Award Winner 2021, Serviced Apartments of the Year Edinburgh – 2019, Family Hotel of the Year Edinburgh – 2018, 2017 & 2015
Action for Children: Dedicated to improving the lives of children and young adults by providing emotional support, education, and assistance with fostering and adoption.
Social Bite: Committed to helping the homeless reintegrate by providing food and jobs. They are now working to break the cycle of homelessness through an innovative housing model.
Binti: Aiming to provide menstrual dignity to girls worldwide by ensuring access to menstrual health products, educating both girls and boys about menstruation, and dispelling the stigma, taboos, myths, and negative perceptions surrounding it.
Global warming is having a significant effect on our health, climate, and environment. The Edinburgh Collection recognises that it is our responsibility to act in the most environmentally considerate manner throughout the operation of our business so that we can ensure we are proactively promoting and contributing to a more positive future for our planet and generations to come. We strive to offer the best service possible to our customers at the highest of standards at all times and want to do so without compromising our environmental, and social values. To ensure we can provide a service that reflects these values we continuously seek to improve how our business practices can be environmentally sustainable. Our core values are to provide a positive impact to the societies in which we operate through high-quality services, economic growth, environmental protection, community involvement and employment.
Given the diverse platforms through which we communicate with our guests, our tone can range from friendly and open to straightforward and professional. The illustration below demonstrates this spectrum of communication tones. Clearly, the topic plays a crucial role in determining the appropriate tone and style of our communication.
Our brand fonts of choice are:
Body Text: Nunito Sans Light
These are to be used at all times when at all possible. Although we understand it is not always possible to access these fonts we recommend using Open Sans in its place which is more accessible.
Our visual tone of voice should always provide a fun and charismatic resonance throughout communication no matter what platform it is being displayed. Our target is to inspire and reflect our company’s values and vision. The highest standard of photography & videography should be used at all times whether that be produced in-house or stock has been obtained by a third party, in this case, we need to ensure that we have the full rights to use the media in the manner we are looking to deploy, if there is any doubt that there may be an issue with copyright infringement then never use the photograph or video.
The Princes Street Suites & Edinburgh Collection logos are to only be deployed both internally or via our partners when following these extremely important guidelines shown on the following pages.
The Edinburgh Collection logo is to be used as much as possible to help promote the group. Not all of our guests are aware that the individual hotels and apartments are part of a collection and this is one of the most difficult challenges for the marketing team.
The Princes Street Suites logo should always be used in full if at all possible. We do understand that sometimes this is not possible primarily when used as a profile or icon or when required in smaller formats. If the text cannot be seen or there are limitations to the quality of the text then the icon-based logo is to be used. This is to ensure the quality of the brand is reflected as there is no value in displaying the company logo if the viewer cannot read the text or logo graphics correctly.
We have a variety of colour variations for both our traditional logo and our icon-based logo. We always hope that the traditional gold version can be used but sometimes this is not possible, there are various reasons why it may be due to limitations in printing the product or that the logo clashes with another image or an aspect of the material that it is being printed upon.
For each of the colour variations available, we have a variety of file types of our logo available.
the logo in a specific file type, dimensions or file size.
Always use the master artwork and please avoid the following:
The minimum size of the full logo should be no less than 25mm in width. The minimum size of the icon logo should be no less than 15mm in width.
The minimum size of the full logo should be no less than 95px in width. The minimum size of the icon logo should be no less than 56px in width.
We suggest that the logo should be used in the following areas when in use on both printed and digital material. We understand that this will depend on the design.
We use a variety of icons throughout our material whether that be on our websites, brochures, or other applications. We have adopted a minimalistic style of iconography. These are found in a bank within our marketing drive.
Printed items such as stationery and promotional items are important for consistency throughout the brand. At first look without a second glance, the viewer should know which brand they are dealing with. The Edinburgh Collection logo should be used as much as possible to associate with the larger group.
Again we must have consistency throughout our off and online material. Web & screen communication, just like a hard copy should be clear and easy to view. With a strong use of the primary brand colour (gold) to catch the eye and ensure that the brand is distinctive upon first look.